Strategy Consulting

At Do Tank, the core of our work is the design and facilitation of strategic conversations. We help teams, companies, and whole industry groups understand challenges, align their thinking, and craft bold steps for success. We like to push our clients and ask: Does your strategy excite you? Are you going too slow? Is it time accelerate your efforts or explore new business models?

What constitutes a robust strategy?

We believe great strategy design starts with posing three questions: What is your current state? What is the context surrounding your business? What is your vision for the future?

We love to uncover the complexities of culture, the tension between daily and long-term business demands, and the reasons why previous change efforts have stalled. A good strategy inspires people, delivers clarity, and drives strong strategic focus. We help you navigate complexity, design something powerful, and bring people onboard.

What we've done

Written by Marc McLaughlin
Partner & Business Designer

Strategy Prototyping

Team alignment by design

Business is full of overused terms these days—none more so than “collaboration” and “co-creation.” However, there are amazing potential returns from taking a “prototyping” approach to designing and testing strategy. This approach, by design, challenges your working norms. It forces teams to move into a more vulnerable space, think quickly, be empathetic, and seek out feedback.

Enter the “strategy prototype.” Simply put, the strategy prototype is your strategic thinking, conveyed in a lean, mean, storytelling fashion that can be road-tested with your stakeholders—allowing it to be developed at serious pace, while building alignment and buy-in at every step of the journey.

Business Model Innovation

Health Care

Sustainability

Technology

Design Thinking

Design Sprint

Strategy Pitches

Energetic, memorable, and engaging

Head. Heart. Eyes. These are our focus when designing strategic stories. There are challenges when pitching for investment within any environment (corporate or otherwise). We always boil it down to a solid, easy-to-understand story that will influence your audience and leave them buzzing with excitement about your idea.

We need to fill (not flood) the head with logic, facts, data. We need to fill their hearts with emotion, wonder, and a craving for more. We need to dazzle their eyes with engaging visuals that are highly memorable and clearly support the story. All of this goes beyond a cool slide deck and into the world of design thinking, visual thinking, and the art of powerful storytelling.

Business Model Innovation

Health Care

Sustainability

Technology

Storytelling

Design Thinking

Written by Matt Kelly
Partner & Business Designer
Written by Carl Zuhl
Business Designer

Vision of the Future

Having a strong point of view

Before designing the future state, we ensure that your team fully understands the strengths and weaknesses of its current state business model. Your team needs to co-create a strong, inspirational (and very sharable) vision. There is an art to designing strategic conversations like this. It goes well beyond expert facilitation. It requires design, and it requires us to start with the end in mind. So, let’s be inclusive, have a wide-ranging yet focused discussion, and build something the world has never seen before.

Business Model Innovation

Health Care

Sustainability

Technology

Storytelling

Design Thinking

How we do it

Our Business Design methodology is a strong blend of design thinking, visual thinking, business model innovation & sprinting techniques.
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